Category Archives: marketing

How To Choose A Good Internet Marketing Company

An internet marketing company is a very important part of any modern business. Thus, a nice and reliable marketing company must be chosen. For choosing such a reliable company, you must follow these nine nifty tips. This will help you choose the best company and will prevent agency hopping situations. So here we go!

The company is not so big

Many people make the mistake of thinking that those agencies with the best list of clients and with the most popularity are the best ones. This may be true; however, it isn’t true most of the time. For getting the best results, you’ll have to go to the best digital marketers in the firm, which is surprisingly few in number.

Looks can deceive you

Many people search on Google for an SEO agency and assume that the results arriving at the top of the search list are the best companies. This is absolutely not the real case. Sometimes, bad SEO companies use unethical ways to take over the search results, which means that the actual best companies score very low on the list.

Pay high to get the best results

It is the truth that clients paying higher than others get the best service. This is because the firm chooses the workers with the most experience to satisfy such clients with their efficient services.

Is the company really good for your work?

Most of the companies are usually good in one specific thing of the other. If some other kind of work is given to these companies, they would not be very passionate about it and will take time for research as the topic is out of their comfort zone. Thus, choose the company which actually specialises in the thing you want.

The cheapest is never the best

This seems like a universal truth. Cheap agencies may seem to be attractive, but aren’t really so in the long run due to their unethical practices and low efficiency. This rule applies to extremely cheap agencies, though.

Recommended lists and supplier directories

Recommended lists are often very useful for choosing the best services. However, many bad companies find their way in these lists by paying “subscription” fees, or by being in good terms with the makers of these lists. So, extra testimonies are essential.

Testimonials and case studies are very important

Case studies are very useful for evaluating how good a company actually is. Also, client recommendations are a sure way to know about their quality of service.

However, the thing you must look out for is that are the case studies really relevant according to your subject?

Quality of work

Backlink profiles are extremely useful too. However, many companies have some bad link profiles. While a single bad link profile does not mean much, consequent bad profiles of the company can mean that the company is bad.

Link networks

Link networks are not really very useful nowadays, so avoid being a client of certain companies just because they are giving you link networks while others are not.

How To Achieve Success With Internet Marketing

Success With Internet Marketing – Here Are Some Tips You Should Implement This Coming Year To Really Get Your Business Going…

To achieve your targeted audience, Online Marketing is probably the most affordable strategies that you can use, helping you to obtain qualified leads and convert prospects into buying customers. The way in which these sorts of strategies are worked with, though, may help figure out what the result will take.

While affordability is a big element of Web marketing if you look for the proper methods for your business niche, you have to recognize that consistency is essential. There are certain practices which should be used as a way to increase a campaign’s effectiveness and lift its return on your investment.

Being Strategic

Developing a strategy into position in advance is the first step which needs to be taken for an internet promotion to be successful. Or else, you’re likely to find yourself having campaigns that fizzle out quickly and never really arrive at the meat of the things they’re supposed to do for your business. Mediocre effects are all you can anticipate if your marketing attempts are not preplanned.

Your blueprint has to cover your intended audience, your unique goals, and just how you might achieve these. Appropriate metrics can be used for measuring progress and also to determine regardless of whether the campaign is meeting its goals.

Finally, throughout the planning phase, also think of tips on how to add a little creativity to the process. It really is only once you have created this strategy your marketing efforts can be documented, enabling you to ascertain exactly what is actually working.’

Using Multiple Channels

Internet marketers get access to several channels, and you will utilize this to your benefit. Each one of these has their particular amount of attractiveness, and will target specific audiences. For nearly all cases, a campaign that utilizes multiple channels will be significantly more successful when compared to a single-channel effort.

When executing an online campaign, the necessity to include social media had become increasingly more evident. Creating a good online reputation and taking advantage of effective search engine optimization would be the other two essentials in an online success marketing. One more great technique to use is local marketing, especially for companies that have a physical representative office in the area.

This Content Is Vital

Old fashioned marketing and outbound marketing are gone. Promotion in past times was direct and straightforward. However, today audiences demand some thing from interaction with brands. When making content, marketers must consider how they can make it engaging and interactive for anyone.

Content has to be relevant and constructed in such a way it grabs the attention of those that look at it. Images and videos can be utilized alongside a highly written article to present a boost in engagement. Interaction in this way enhances the reputation of the brand helping the company establish itself being a leader of a particular industry.

The net campaign should have creative and original content. The most effective opportunities, those who should go viral, or those that will help you focus on the largest possible targeted audience.

Measuring The Response Rate Of the Audience

Through the Internet, it is possible to get feedback in regards to a campaign very quickly. This info can be used to boost targeting, and also making the campaign far better, even though it is still live.

Marketing professionals should have a good idea of which metrics are the most useful ones to analyze. There are many forms of information that can be tracked, including visitor demographics and which kinds of social networking are reaching the very best number of people.

The ROI, and effectiveness of your campaign, could be observed while it is active online. The campaign should deliver, if not, then adjustments will be necessary to be sure the targets are met as well as the ROI reaches adequate levels.

This kind of promoting gives people the most effective possibility to be strategic within their execution. The campaign outcome, will much depend upon the development of an excellent plan, in addition to dedicated and detailed involvement.

The Impact of Web Design in Your Online Marketing

A lot of business executives do not realize the value of web design when it comes to marketing performance. In fact, it can lead to the success or failure of your campaign, particularly if you do online marketing. Your company marketing could catch the attention of viewers and make them take action, but your web design determines if they will make the purchase.

Some powerful arguments that prove that design is important in a marketing campaign are as follows:

According to studies, 75% of Internet users say, that based on a business website’ design they could tell whether a business is credible. Apparently, people tend to buy from businesses that have a good credibility. If your website has a poor design, it is more likely for you to lose customers. Therefore, you have to make sure that your website reflects your business as legitimate and trustworthy with the help of a good quality design.

One more strong argument with regard to web design is that is directly influences conversion. Making some changes in the web page design elements for a marketing campaign can greatly improve conversion. In terms of advertising channels, just a little improvements in conversion can let you rise above competition. When you gain more profits from advertising, you can invest in more ads and force out other promoters.

Even if you advertise offline, people will search online to look into your website. This shows that your website serves just like a digital business card. You have to be sure that your web design also reveals your marketing efforts. When a visual presentation is not organized, your marketing will not have the impact as you expect it to be. So, it is best for your design to be consistent, so the conversion of prospects will continue from the first contact offline.

When it comes to continuing the conversion, make sure that your website clearly states your brand’s message. Since a visual presentation plays a big role in your brand’s core message, your web design should be able to convey a lot about your brand. In essence, you would want your website to leave a good first impression that lasts.

The design is not merely a website’s visual presentation, but it is much more than that.

Web design is made up of site architecture, user interface and the usability that are beneath the surface. Once you improve these aspects, it will lead to a longer time spent on site, lower abandon rate, more referrals and improved conversion. You have to exert more effort in improving these aspects of design to make the most of your marketing campaign results.

Now that you have gone through the abovementioned points, you already know the importance of web design in a marketing campaign. It has a direct and indirect effect on a campaign’s effectiveness. For this reason, opting for a quality design is a wise investment if your site is not doing too well as of the moment.

Internet Marketing Advice For A New Business Owner

Internet marketing is just what the name implies. Advertising products and services online. There are several types of online marketing, including search engine optimization, pay per click and social media marketing. This type of marketing makes it easier for companies and individuals to target specific advertisements to a defined audience.

To learn more techniques, you should pretend to be a customer and see what other sellers and marketers are doing in the niche you are interested in. Subscribe to other email lists, and analyze what attracts you and what makes you not want to buy the product. Adapt these techniques to your product.

To upgrade your visibility and get the word out about your business, create a Facebook page. Facebook is a worldwide phenomenon, and a tool that you must incorporate to maximize potential. Create a detailed page about what you can offer to your client, which can be visible to over 750 million different people.

Give clear direction to your consumers without being too pushy. You want your customers to buy from you and to do this, they need to know how. Tell them which links to click, what to fill out and where to find the information they need, to complete the process. If your readers have to guess how to do something, they are not likely to complete the process.

Make sure your “front door” is a pretty one. Your website is the only way people will get to know you. Make sure to make a great first impression on your visitors by creating an open, welcoming, and descriptive place for them. Understand that your website is your main means of communication, and keep the doors open!

At the bottom of every page on your site, do not forget to add a back to top option. This will allow every visitor to avoid scrolling and get to the top of the page by simply clicking a button. Inserting a back to top button limits frustration and will improve your sales.

No matter where you want to buy advertising space, make sure that you think about the audience that will see your ad. Don’t purchase advertising space on a website for people recovering from alcoholism if you’re trying to sell alcohol. Make sure the right people are seeing your ads, or else they won’t be effective.

Even though they are print media, business cards are an important part of your Internet marketing strategy. Every time you hand a potential customer your business card, you have the opportunity to direct them to your website. Be sure the URL for your site is printed on your business cards.

More than any one internet marketing strategy, it is trust between website users and website owners that leads to sales. Visitors who have consistently pleasant and useful interactions with a particular website are more inclined to listen to that website’s owner when it comes time to make a buying decision. Fostering trust is the key to converting faithful visitors into faithful customers.

Although internet marketing can be much less expensive than traditional forms of advertisement and results can be measured quickly and accurately, some disadvantages do exist. A major problem is that some people refuse to purchase anything online and others just don’t trust the internet. Personal information can be hacked and abused when held by online companies.

Internet Marketing Can Be Very Beneficial – Use These Tips To Help You Get Started

If you want to make a few extra bucks, then maybe internet marketing is for you. When it comes to internet marketing, a lot of people find interest in it, but few actually try it out because of the lack of knowledge. If you want to get started, then use the tips in this article to serve as a starting point in expanding your knowledge about internet marketing.

Successful marketing is happening increasingly through Facebook. In particular, creating a “fan page” for your services or products is a good way to provide a community for loyal customers to interact and receive special offers. You can disseminate information easily to valuable customers on a venue that they almost certainly check regularly.

A great way to connect people to your site is by including keywords in your URLs. Some URLs contain number and symbols instead of words, which does nothing to help humans or search engines categorize your site. If necessary, get rid of the non-descript numbers, and change your URL format so that it uses two or three keywords.

To concentrate your efforts on selling one product, you can base your content on it. Create an E Book or a newsletter entirely about the product. Potential customers will be able to find the answer to any of their questions very easily. This way you will not be overwhelming your reader with additional content.

To learn more techniques, you should pretend to be a customer and see what other sellers and marketers are doing in the niche you are interested in. Subscribe to other email lists, and analyze what attracts you and what makes you not want to buy the product. Adapt these techniques to your product.

Consider social media outlets to be your friends. They allow you to keep your business and your site popping up into your customers lives. Many people now get updates from these outlets sent directly to their phone, meaning that you will always have access to your customers.

Giving something away for free is a great way to encourage visitors to sign up for your mailing list. Email marketing has high profit potential and one of your top priorities as an internet marketer, should be to build a list. An easy way to do this is by writing a report or eBook and then offering it for free to your visitors, in exchange for them signing up for your mailing list.

Don’t clutter up your content with advertisements. A reader visits your website with intent on gaining the content you have posted, not being bombarded with multiple ads. Make sure you have just enough to get your point across. Having too many will actually drive readers away from your site, which is counter-intuitive.

Having acquired a reasonable amount of information on ways to be successful when it comes to internet marketing, you’re going to want to start applying the knowledge you learned. The only way to be successful in this subject is if you actually try. It’s the only way that you will ever make progress.

How to Find an Internet Marketing Company Offering the Best SEO Services

If you’re running a business in today’s competitive marketplace, it will be no secret to you that the internet plays a vital role in the success of your brand. But while most entrepreneurs and business managers know the theory behind online marketing, many of them don’t have the time or technical know-how to put it into action.

If you’re looking to build or improve your brand’s online reputation, the best place is to start is by outsourcing an internet marketing agency who can use their knowledge of SEO, internet branding and social media management to help drive more traffic to your website and encourage browsers to convert to customers.

If you’re not familiar with the terminology – don’t worry, an internet marketing specialist will be able to help recommend the best solution for your business. But, in layperson’s terms, SEO stands for search engine optimisation: a term that describes the process of getting your webpage to the top of unpaid search engine results.

There are a number of ways of achieving this, including keyword research and analysis, landing page optimisation, SEO content writing, link building and social networking, to name a few. A professional SEO service aims to improve the overall user experience of your website, as well as bringing targeted traffic to your website.

An internet marketing company can do all of this for you, helping to build your Google page ranks and create back links to your page from other relevant web pages or influential blogs. But in terms of hiring the right company for the job, how do you know what to look for?

The best place to find an SEO service is online, using your Google search engine. The results will present you with a list of companies in your area, and those that operate globally. Look for those with high rankings, but spend some time considering your options – you don’t have to hire the first agency you land on.

Thanks to the nature of the internet, you won’t need to find a company that is local to your area in order to get help with your online marketing, as most consultants work remotely. This means they have a global reach of customers, so will likely work with businesses both big and small from all over the world.

Some agencies will display a portfolio or list of their clients online, however it is quite unusual for them to divulge all of this information, so don’t be concerned if you can’t see a list of existing clients displayed on their website. It probably means that those companies wish to remain private.

One thing you can check out online, however, is their reviews and testimonials, as well as a list of any awards or accreditations they might have received. This will give you an idea of their reputation and what they have achieved for previous or existing clients before you hire them to help improve your business.

Look for a company offering a turnkey approach, as this means you will be able to pick and choose the services best suited to your business requirements and budget. This way, whether you’re looking for a whole new website design, or a simple social media strategy, you will get an entirely tailored approach that meets your unique business needs.

Lastly, make sure you find an agency that offers a free quote, as some will charge you for this. Some websites will have a simple form for you to fill out that will automatically generate a quote for you using just a few simple details. You will probably have to input your website details, as well as your monthly budget and which services you require.

6 Different Models Of Internet Marketing

In my last three articles, I talked about my ups and downs in affiliate marketing, the two sides of that business model and why giving value to people is more important than anything else – including self-belief in your business success. Here, I am going to explain the 6 different models of internet marketing which is quite general by its definition.

1. Affiliate Marketing

The first model is by far the most basic and yet essential for all newbies to get started. That is by promoting other people’s products and services – be it digital or physical – and get paid in return. There are many ways you can go about doing so but that is another topic I will cover for the day.

2. E-Commerce

The second model is e-commerce.

While it may seem similar to promoting physical products as affiliate at first glance, it is not.

What this essentially means is that instead of having a physical store which can cost you tens of thousands in rent, staff and inventory costs, you can have a virtual one in the form of an e-commerce website instead.

In contrary to the traditional model, you do not need to have huge inventory at home.

You just need to have good connections of reliable suppliers who are willing to deliver the products for you to your customers while making sure they are in great condition and exactly what your customers required upon placing orders.

The only con is that building an e-commerce store is very challenging. Especially for a beginner who does not know anything about web design.

Even if you hired a freelancer, you may have to pay hundreds and even thousands of dollars because of the perceived value as in your store can earn you much more than what you invest initially in the long run though you do not get to make that money immediately.

3. Local Business Consulting

If you are already proficient in building websites and getting them ranked on top of Google, you can be a local business consultant to offline business owners whether they are running companies, cafes or shops.

If you are able to get customers throughout other online strategies as well, that will be even better.

However, I do not recommend this to newbies as most business owners are very selective in who to hire the same way as who they should employ in job interviews.

4. Freelancing

You can also do freelance work for internet marketers if you are good in building websites, writing content like articles, blog posts, e-books and short reports, designing banners, e-covers and graphics.

But do not expect to get high pay unless you are an experience programmer and software developer.

You may head down to sites like Elance, Fiverr and Guru to offer your services.

5. Mobile Apps

This is another profession you may consider if you like to learn and earn from designing mobile apps for people.

Given the fact that iPhones are very popular these days and people tend to surf web through those to laptops and desktops, this is another model you should consider.

6. Creating And Selling Your Own Information Products

I did cover this topic briefly in my article on the Two Sides Of Affiliate Marketing Coin.

What this means is you write your e-books and design your own video tutorials teaching people on how to do certain things based on your expertise and experience.

How To Succeed, And Fail, At Internet Marketing

What are the key issues which can ensure success (or failure) in the field of internet marketing?

All successful people in any walk of life have a plan. I read once that all business plans should have goals which are “SMART” – that is: Specific, Measurable, Achievable, Realistic and Timed”. Different people have different approaches to setting their goals; some will concentrate on the longer term targets whilst others set themselves a series of short term goals. I tend to fall into the latter category. Some people incorporate both into their master plan. However, you conceive your business plan, remember the old business adage: “Fail to plan and you plan to fail”.

A second important piece of advice is to always remember that you are working at a business not dabbling with a hobby. Running an online internet marketing business should certainly be enjoyable, or there is not much point in doing it; – money isn’t everything! Apply yourself to the task and stick with it. Getting an internet business up and running is a tough assignment so you must believe in your ability to succeed in the end. Many who fail do so because they just don’t have the self-belief to see it through.

Having a great passion for both life and business will keep you focussed and committed to the job in hand. If you go at things in a half-hearted way the possibilities in both life and work will be greatly reduced. Believe in your work, believe in your ultimate success and, most of all, believe in yourself. One aspect of an online business which helps the building of confidence and belief is that you can earn as you learn. For many newcomers to the business there are a lot of new skills to take on board. To be able to do this whilst beginning to bring in, at least, some income brings with it the reassurance that the business works and success is within reach. If you want success you must always work to be the very best that you can be. A failure to do this will lead to failure in your business.

One other issue to bear in mind is: “How do you define success?” If you were to ask ten people that question you would probably get quite a number of different responses. Some people see success purely in terms of how much money they have in the bank. Others would express a similar idea but in terms of specific possessions; – two classy cars in the drive; a large house; a holiday home in the country. On the other hand, some may see success in a much more ‘spiritual’ light relating to family and friends, etc. Never make the mistake of mixing “standard of living” with “quality of life”. Standard of living is about material things, whereas quality of life comes from the more spiritual side of our nature. As the proverb says, “Money can’t buy happiness”. Money only has value in terms of the freedom and the quality of life it can provide. Sorry if this sounds a bit like a sermon, but see beyond the money and look for the satisfaction, the sense of achievement and the happiness which genuine success can bring. Don’t dote on the money which is a means to an end and not an end in itself.

Success is a process rather than a destination. Be enthusiastic about your business and enjoy the journey. It will be fulfilling in every sense.

How to Market Your Start-Up Creatively

Tip #1: Establish [Marketing] Partnerships. Well, it sounds quite obvious. Yet, most start-ups hardly pay any attention to the ‘alliances’ channel. Cultivating well-thought marketing alliances with another start-ups, SMBs, or large organizations can actually help you generate leads and build your brand. For instance, I met with the owner of an education abroad consulting firm, which is in its early stages of establishment. The owner is currently writing a book for the intended target audiences. Being a first-time writer, it was extremely challenging for the author to find ‘trustworthy’ sponsors for the book. The author filtered her network to find a genuinely interested partner who could help with the book promotions. In response to her desperate attempts of increasing the reach of her book through partnerships, the author found three partners instead! One of them is one of the biggest telecom companies that is sponsoring her book launch activities. In return, the ‘partner sponsor’ wants to sell their products via the book, its microsite, and other social media promotions. As partners, they are ready to support and promote each other. It seems a fair deal to me. Well, some of you might raise questions around the authenticity of both partners. In my view, being a start-up, it’s you who has to be the judge of ‘whom’ you want to partner with and ‘how’ you want to promote your partner. Be creative in terms of how you choose and promote your partners.

Tip #2: Focus on Public Relations. While social media and web promotions hold high importance today, leaving the PR activities out of your marketing strategies can cost you bucks, especially if you are targeting masses in a developing county. For example, do not forget that unlike other countries, the number of regional newspapers is growing fast in India! And believe it or not, PR and external communications can help you gain the traction that you are looking for, especially if you are a start-up in search of an investor. For that, you do not need to hire a permanent PR professional. Rather, you can take help from a freelance PR executive to get your message out to journalists and media houses. You can also rely on PR agencies, but PR firms are usually costly. A freelance PR exec, thus, will not only cost you so much less, but will also ensure regular interactions with the market influencers. However, the key to success is not the PR executive; it’s the quality of message that you disseminate across media. Do not sell directly, if you are taking the organic path. Do promote your best proposition if you are opting for the inorganic ways of promotions. Basically, be creative when you plan for PR activities.

Tip #3: Leverage Resources Wisely for Marketing. If you think marketing is a cost center, then you are not alone. Hiring for a function, which costs you money may not sound lucrative, but it pays you back in the long run. You can actually convert marketing into a revenue center by being creative in terms of how you establish this crucial function. For example, as you are a start-up, you do not necessarily need to hire people for everything that you do. Work with freelancers or hire part-time employees. It works. However, working with freelancers could be challenging and frustrating at the same time. If you lack the patience of dealing with freelancers, then you can go for a part-time employee or can also look for a friend who can help you do the essential PR activities by yourself-only if you are running the show by yourself.

The Fundamentals of Marketing (Six Important Elements)

What exactly is marketing? Some people may simply define it as promoting a product or service. As we all know, the word “marketing” actually comes from the word “market”, which actually contains six important elements.

1. Market (M)

Do you have a target market for your product or service? Thus, in order to find out who your customers are, you will need to segment the market, for example by different age groups, income groups, gender, social status and others. No matter how good your product or service is, it is not possible to satisfy all the different needs throughout a country or the world. Do you have an idea of how large your market is? Is your market well established? Knowing who your customers are is not sufficient; you have to quantify it. You should know who your competitors are too. Simply adding up the revenue of the top 20 or 30 companies will give you an idea of how large your market is, whether your market is well established and how many competitors you face.

2. Activities (A)

You must have some kind of action or activities to promote your product or service. In other words, if there is not any activity then no marketing campaign and no effort has been put in. Some organizations have designed wonderful products and want their products to speak themselves. Organizations rarely rely solely on positive word of mouth. Thus, what activities you have in mind? This includes cold-calling customers, telemarketing, holding events, trade shows, exhibitions and others. Again, quantify all your activities, such as how many new customers you successfully obtain after cold-calling, how many events, trade shows and exhibitions you had in a year and how many leads you generated.

3. Resources (R)

Resources include money, time and manpower. Do you have enough budget to start a marketing campaign? Do you have enough time to deliver the expected result of a marketing event? Do you have enough manpower to run the marketing campaign successfully? It is important to write down a complete list of resources you need versus what you have. These resources are extremely important as they act like fuel to ensure your campaigns are successful. If you do not have enough resources then it is best not to start any campaign until you are ready. It is just like a war; you don’t pick a fight if you think the chance of winning is slim. Again, quantify your resources, such as how much money you can spend, how much time you have and how many staff are ready to work.

4. Knowledge (K)

Knowledge is the key to success. You may have enough manpower or staff, but are they well-trained, knowledgeable and skillful? Do they possess enough product or service knowledge? Sales and marketing teams are important because they are the frontline staff and are the ones who first approach the customers. They should understand exactly what the customers want or need and know by heart which product or feature can resolve their issue. You can conduct a survey to quantify the feedback from customers. For example: rate the product or service on a scale of 1 to 5. However, you cannot neglect the support team because they are your “defense”. Customers call and make complaints every day and your support team faces them each day. Thus, whether the customers are going to be happy again will rely on how well your support team is. You definitely want to retain your customers for as long as you can or your marketing effort or investment is wasted. Therefore, it is important to quantify and measure how well the team is performing. For example, how many customers are successfully retained versus the number of lost customers and what is the score of your overall customer satisfaction?

5. Effectiveness (E)

Everyone wants to know how effective their marketing campaign is. They will measure the result when the campaign is finished to find out if the desirable result is met. Wrong! We should measure the effectiveness of any campaign before it is officially launched. We should select a sample or random sample to test its effectiveness before running any campaign in full force. For example, approach 50 potential customers to find out if you can convert 20% of them to be your new customers (conversion rate of 20%). If the result is not up to your expectations, you have to redesign or rework the marketing plan. You need to repeat this process for every campaign you intend to run and then prioritize your marketing campaigns or activities based on the effectiveness results. Obviously, the most effective campaigns and activities will bring you the highest revenue and with the least cost.

6. Tools (T)

What marketing tools do you need? Tools are like weapons you use in a war: for example, business cards, newsletters, coupon, voucher and brochure. Tools are not necessarily in tangible form, as they can also be intangible. The best example is a website. Different tools work differently, and their effectiveness will also be different. For example, some customers prefer online catalogs, while some prefer to read a printed brochure or booklet. Again, measure the effectiveness of the different tools you use. Each tool has a varying degree of impact on different customer groups. If you are ready to bring your revenue to the next level, you can introduce a commission scheme, which is also an intangible tool. This encourages anyone who is interested to promote and sell your product or service and get paid.